Stadium LED Content Platform / v.2026

Create.
Curate.
Colate.

The control room for stadium LED sponsorship. SETU bridges organisers, brands, vendors and leagues onto a single workflow — from artwork upload to broadcast-ready playlists.

SETU bridge mark
— The bridge between content and the pitch —
3-stage
Approval Chain
256m
Perimeter Coverage
slots
Playlist Engine
1portal
For Every Role
/ 01 — PLATFORM

One workflow.
Every role.

Stadium LED used to mean spreadsheets, WeTransfer links, and last-minute reuploads on matchday. SETU replaces all of it. Sponsor artwork moves through structured approvals, dimensions are auto-validated against your LED template, and the final playlist is generated to the second — slot-based or duration-based, parent or sub.

// SEQUENCE BUILDER

Build sponsor sequences against any LED template

Single, Multi, Quad, and Center Board templates. Upload artwork per display zone, get instant dimension verification against the board configuration, and preview the result inside a virtual stadium before anything is submitted upstream.

Upload Verify Dims Stadium Preview Submit
// APPROVAL CHAIN

Brand. Vendor. Organiser.

Every artwork passes three independent reviews with rejection reasons, activity logs, and a full audit trail. Nothing reaches the boards without sign-off.

// PLAYLIST ENGINE

Slot-based or duration-based, your call

Allocate weightage across brand and league content, set rotation order, distribute sequences inside each brand, define start/end sponsors and repeat clips. Generate the full minute-by-minute playlist with a single click.

// SUB-PLAYLISTS

Parent and sub-playlists, inherited and active

Build sub-playlists under any parent that inherit type and pacing. Toggle active or inactive per match — inactive sub-playlists drop out of the final combined output automatically.

// PROOF EXPORT

Virtual preview video, downloadable

Every approved sequence exports a video proof of the virtual stadium output — for share-ready evidence to your league.

// LEAGUE FILES

League-owned content, organiser-managed

Separate workflows for League Upload Management, League Brand Files, and League Virtual Preview Proof. Download single sequences or every artwork uploaded by a brand as a ZIP — directly from the organiser login. Center Board content stays exactly where it belongs: with the league.

/ 02 — FOR TEAMS

Built for
everyone on the chain.

SETU isn't a single product — it's four connected portals that share one source of truth. Each role logs into their own dashboard with the right permissions, the right files, and the right approvals waiting.

/ 01
Organisers
Create tournaments, configure LED systems, manage teams and venues, assign vendors and brands, oversee every approval. Final say on every sequence.
/ 02
Brands
Log in, find your assigned tournaments, build sequences against the right template, upload artwork per zone, preview on the stadium, submit for approval.
/ 03
LED Vendors
Receive sequences after brand approval. Review stadium preview, inline strips, and per-file dimensions. Approve, reject with reason, escalate to final.
/ 04
Leagues
Own the Center Board, manage league files separately, export sequence status reports, download virtual proofs for every match.
/ 03 — WORKFLOW

From artwork
to the pitch.

Every sequence follows the same disciplined path. Four stages, three sign-offs, zero ambiguity. If a file shouldn't be on the boards, it never gets there.

01
/ UPLOAD
Build the sequence
Brand selects template, names the sequence, uploads artwork per display zone. Dimensions are checked against the LED system in real time.
02
/ BRAND REVIEW
Internal sign-off
Brand admin reviews on the stadium preview, approves or rejects per file with reason, then forwards to vendor.
03
/ VENDOR REVIEW
Technical check
LED vendor verifies inline strips, dimensions, and zone placement. Same approve/reject controls, same audit log.
04
/ FINAL APPROVAL
Organiser releases
Organiser downloads video proof, makes final calls on individual artworks, and approves the sequence into the live playlist pool.
/ 04 — MODULES

What's inside.

Nine purpose-built modules covering every operational surface a tournament needs — from team management to playlist generation.

01 /

Tournaments

Create tournaments with dates, slot duration, and overview. Manage everything from a single dashboard.

02 /

Teams & Venues

Define teams and venues per tournament. Reuse across multiple matches. Multi-venue support for LED systems.

03 /

LED Systems

Configure board dimensions, zone dimensions, and auto-calculated board counts for each system.

04 /

Templates

Single, Multi, Quad, and Center Board templates — separately for brand and league use.

05 /

Vendor Management

Onboard LED vendors, assign them to systems and venues, send credentials automatically.

06 /

Brand Management

Add brand partners with logos, contacts. Auto-provisioned brand portals on signup.

07 /

Approvals & Status

Full status tracking across brand, vendor, and organiser stages with Excel export.

08 /

Playlist Engine

Slot-based or duration-based playlists with brand allocation, rotation order, sub-playlists, and repeat clips.

09 /

League Files

Dedicated league workflows for uploads, brand file downloads, and virtual preview proofs.

Bridge the gap.
Run the boards.

Bring SETU into your next tournament. Configure your LED systems, onboard your brands and vendors, and ship broadcast-ready playlists — without the spreadsheets.